Digital Marketing Course

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  • Section 1: Introduction to Keywords & Match Types
  • Section 2: Writing Effective Ad Copy & Ad Extensions
  • Section 3: Campaign Settings
  • Section 4: Conversion Tracking, Bidding, and Reporting
  • Section 5: Utilizing the Display Network
  • Section 6: Account Organization
  • Section 7: Understanding Quality Score
  • Section 8: Creating Your Account Strategy & Launching & Monitoring Accounts
  • Supplemental Material: Testing & Advanced Landing Page Strategy
  • 100% online / Offline program with online test & quizzes
  • Video / Live lectures and archives
  • Interactive sessions with experts
  • Learn on the move – internet / smartphone
  • Reference books from leading global experts
  • Case studies and real life experience sharing
  • Flexible schedule – learn from anywhere anytime
  • Designed and delivered by social media marketing experts

Fundamentals

1. Introduction to Paid Search Marketing
2. The Buying Cycle
3. The PPC Auction
4. PPC Targeting Opportunities
5. Keyword Research
6. Ad Copywriting
7. Paid Search Measurement

Advance Training

1. Introduction to PPC Advertising
2. Introduction to Keywords & Match Types
3. Writing Effective Ad Copy & Introduction with LP Pages
4. Campaign Settings
5. Conversion Tracking, Bidding& Reporting
6. The Content/Display Network
7. Account Organization
8. Quality Score
9. Creating An Account Strategy& Managing Accounts
10. Testing & Advanced Landing Page Strategy
11. Tools & Other Networks

Module – I

1. Introduction Of SEO (Search Engine Optimization)
2. SEO Onside Factors
3. Process Of Understanding for Business Niche
4. Setting Up TG
5. Keywords Research {Basic / Advance}
6. Landing Page Optimization
7. SEO Error Identification & Fixing
8. Data Analysis with Google analytics
9. Manual Analysis
10. Reporting

Module – II

1. SEO Off-Side Factors
2. Link Building with Advance Way
3. Implementing keywords into Off-Page activity
4. Link Prism
5. Web 2.0 & Utilizations
6. Content Marketing
7. Location SEO
8. Reporting

Module – III

1. Understanding the Relation of SEO & SMO
2. Implementing SEO with SMO process
3. Including Organic & paid Process
4. Market with Organic SEO & SMO (Social Media)
5. Paid SEO & Paid Social Media (SMO)
6. A / B Testing
7. Reporting

1. Introduction With Social Media (SMO)
2. Identify & Understand Social Channels
3. Selecting Segments of Networks
4. Facebook Organic Promotion
5. Twitter Organic promotion
6. LinkedIn Organic Promotion
7. Facebook paid Marketing
8. LinkedIn paid Marketing
9. Data Analysis & Reporting

1. Introduction With Video Marketing
2. Select and Use Channels basis Niche
3. YouTube Marketing {Organic / paid}
4. Channel Promotion
5. Other Video Networks
6. Content With Video Marketing
7. Data Analysis & Reporting
8. Social Media Module (Full)

What Is Social Media?

  • What Is Social Media Optimization?
  • What id Social Media Marketing?
  • How We Incorporate this Channels for Brand and companies?
  • How to Create a Whole Month Social Media Strategy

Facebook Channel Marketing

1. Organic Facebook Promotion
2. Paid Facebook Promotion

Twitter Channel Marketing

1. Organic Twitter Promotion
2. Paid Twitter Promotion

LinkedIn Channel Marketing

1. Organic LinkedIn Promotion
2. Paid LinkedIn Promotion

Pinterest Channel Marketing

1. Organic Pinterest Promotion
2. Paid Pinterest Promotion

Learn How to Give Social Media Budget Allocation
Lead Process through Social Media
Social Media Analytics, Tracking & Data Analysis